There has been upset among psychedelic practitioners who have been working with this modality for decades with no recognition. Harm reduction is essentially what all qualified practitioners aim to do with their patients. So, what makes it unique enough to trademark? Michael Kuntz– COO of Fluence– clarified that it was never their intention to claim a monopoly on the term. They trademarked it to protect a specific training program that they developed. Fluence wanted to differentiate its training program from others in the space. Every company wants to distinguish its work from others, and many will take the opportunity to do so through trademarks if they can. However, Fluence has since realized the confusion that it has caused and moved to withdraw the trademark.